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New Star for Abayas

New Star for Abayas in Riyadh, Saudi Arabia

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New Star for Abayas is a pioneering fashion brand dedicated to redefining the traditional abaya with a contemporary twist. Founded in 2011 by the visionary Sara Rayess, the brand emerged from her deep-seated passion for fashion and design, coupled with a keen awareness of the existing gap in the market for innovative and stylish abayas. Sara's journey into the fashion world began when she observed the limited options available for women who wanted to honor their cultural heritage while also expressing their individuality and personal style.

Sara Rayess's inspiration for New Star for Abayas was rooted in her desire to blend traditional elements with modern aesthetics. She envisioned creating abayas that were not only a symbol of modesty but also a statement of elegance and sophistication. Her designs are characterized by their exquisite craftsmanship, luxurious fabrics, and intricate detailing, making each piece a work of art. The brand's ethos revolves around empowering women to feel confident and beautiful in their attire, regardless of the occasion.

The collection at New Star for Abayas includes a diverse range of designs, from classic black abayas with subtle embellishments to vibrant, colorful pieces adorned with embroidery and lace. Sara's keen eye for detail ensures that every abaya is unique, catering to the diverse tastes and preferences of modern women. The brand's commitment to quality is evident in its meticulous selection of fabrics, including silk, chiffon, and crepe, which provide both comfort and durability.

In addition to abayas, New Star for Abayas also offers a variety of complementary accessories, such as the foulard (scarf). The inclusion of the foulard in the collection is a testament to Sara's holistic approach to fashion. Recognizing the importance of the scarf in completing the abaya ensemble, she has curated a selection of scarves that are both functional and fashionable. The foulards are crafted from premium materials and come in an array of colors and patterns, allowing women to personalize their look effortlessly.

New Star for Abayas has garnered a loyal customer base over the years, thanks to its dedication to innovation and quality. Sara Rayess's commitment to excellence has propelled the brand to new heights, making it a go-to destination for women seeking abayas that reflect their unique style and personality. The brand continues to evolve, staying ahead of fashion trends while remaining true to its roots. By embracing tradition with modern elegance, New Star for Abayas has established itself as a beacon of timeless fashion in the ever-changing landscape of the fashion industry.

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Opening hours

  • Saturday 9 - 23
  • Sunday 9 - 23
  • Monday 9 - 23
  • Tuesday 9 - 23
  • Wednesday 9 - 23
  • Thursday 9 - 23
  • Friday 16 - 23